Re-Bath Marketing
When I start uncovering a client’s “story”, many times I find that testimonials or customer experiences say it all. I can come in and tell you that Women, 34+, Homeowners, middle to high Income is your “target demographic”. However, knowing this doesn’t describe your customer to the fullest, does it? This example is a real customer of Re-Bath of Travis County (Austin, TX).
“There just aren’t words to describe just how beautiful our bathroom is. It was sooooo worth the $$$! We would do it all over again…and again. Extremely professional. They tore out our dated tub/shower and converted the space into a giant walk in shower. It was totally complete in just 2 days. I have recommended this company to all of my neighbors and my entire family.”
Jodi B. Austin, TX 34 (Yelp.com)
Jodi is a female, 34 years old, a homeowner, and obviously has expendable income. This is true, however, from this testimonial I, also, see that she is concerned about her home looking beautiful just from the very first sentence. She understands about Value versus Price, according to her second statement. She is looking for someone to “treat” her with professionalism, she needed more space to take a shower, and the time it took to complete the project was important to her. I was excited to find this testimonial, because it paints a perfect picture of who buys Re-Bath.
I will keep this example and use it to craft a message that will speak directly to all the Jodi’s out there ready to buy a Re-Bath.
Let your customers reveal who you are. They can say it much better than you can!
This is great info to know.