Opening up your home for a Christmas party doesn’t count as “out of the box” marketing, unless you are a high-end custom home builder and you have just invited 40 of your best business referrers to a party in one of your million dollar show homes. Today I had the pleasure of seeing this strategy first hand. I substituted for a BNI Networking Breakfast for a friend of mine, John Anderson from Anderson Mobile Advertising. While there, I sat next to a custom home builder who offered to host their Christmas party at this home.
This is such a great marketing strategy for this type of business for a few reasons
- Low to no cost advertising to potential buyers and/or potential referrals
- Brings another level to the relationship between him and the people that are looking to refer him
- He doesn’t need to advertise on TV or Radio, he just needs to be introduced to the right person and it helps to know the right people.
Maybe this effort brings him nothing. Maybe it helps to land the perfect referral. Maybe all it is is a cool place to have a great party. It’s still a great way to “think” out of the box.
I want to start collecting great ideas such as this one. If anyone has a success story, please, let me know about it.
–Hillary
