When meeting with clients I’ve never met before, I wear my red hat. I have a love affair with my hat. It is brilliant! I went as far as having a logo created featuring this fiery accessory. What does this hat have to do with marketing?
For practical purposes, I have used it as a tool to:
- Stand out from the crowd & Get NOTICED.
- Be memorable.
- Tell my story.
- Have Fun.
Isn’t this what we try to do with our marketing messages? If it’s true, people do business with people they know, like, and trust then our marketing messages to new clientele must:
- encourage trust
- create feelings of familiarity
- communicate as someone they would like to get to know better
Does my red hat translate into new business? Honestly, I don’t care. It has given me a way to introduce whimsy into my daily routine (and I always encourage whimsy wherever I can). On the other hand, it has given me a platform to work in some tips of the trade into my blog, which can eventually find it’s way to a new and exciting client for think! marketing.
Periodically, I will post Red Hat Marketing Tips – so keep an eye out.
Happy Marketing!
Hillary Kilpatrick – owner
